Pitch Ponies
Your Brand Characters. Your Story. Weekly.
Hype can't move this line. Only verifiable outcomes do.
No money. No seat. It doesn't move the price. It goes on your record — and in 28 days reality settles it.
by reality anchor — the price money can't pump
Design. Launched 5d ago on PeerPush, where it placed #419. Today, it's live, but nothing on the site has changed since we started watching. It's anchored at 300 pts.
It placed #419 on PeerPush with 6 votes.
A launch's opening price comes from where it placed on its own board, normalised across all 12 platforms we watch. That's deliberate: #1 on a small board beats #40 on a huge one. It's how a launch nobody saw can still be worth more than one everybody did.
No matter how much money goes in. There is no pump here — you can't make yourself right by buying more. The line only moves on things that actually happened: an award, revenue that grew, a new platform, code that shipped — or silence.
Quiet for 3 days — no penalty yet. Bleeding begins on day 7.
We fetch this site every day and hash what's on it. A founder can post “still working on it” — but if they actually shipped, the page changes. That's the only claim we price: evidence, not announcements. The real question isn't “will this be huge?” — it's “will they still be moving in four weeks?”
The story so farEVERY MOVE, AND WHY▾
1 quiet day in between are left out — nothing happened on them. Repriced every day, no cliffs. A launch that goes quiet bleeds a little at a time, so there's never a drop you could have run from the night before.
Momentum on its boardDOESN'T MOVE THE PRICE▾
How the launch is moving on its own board, day by day. This is the crowd's attention — it does not move the reality price. Only verifiable outcomes do.
A flat line is normal: votes stop within a day or two of launch, on every board. What's unusual — and what actually counts — is a launch that keeps pulling votes long after its day is over.
About
Most startup content is invisible. Blog posts get skipped, feature announcements get scrolled past, and "authentic brand storytelling" usually means another founder selfie. Pitch Ponies takes a different approach: it gives your brand a recurring cast of comic characters and turns your marketing into an ongoing strip. Recurring characters do what ordinary content can't. A post gets scrolled past; a character gets recognized. Episode #14 gets read because episodes #1–13 built the habit. That's the mechanic behind Marketoonist and Work Chronicles — and Pitch Ponies makes it available to any founder without hiring a cartoonist. What it does: Creates a consistent character universe for your brand (your product, your customers, your industry's daily absurdities) Generates comic strips with those characters — same cast, every episode Publishes directly to your WordPress or Wix site Outputs social-ready formats for LinkedIn and X Who it's for: solo founders, indie hackers, and small agencies that need to stand out without an ad budget. We use it on ourselves: every comic we publish is made with our own plugin — including the comic book telling the true story of two software veterans in Auckland, New Zealand trying to get a startup noticed from the bottom of the world. If our strips don't make you want the next episode, don't install it. Founder story blurb (PeerPush is build-in-public culture, so this section pulls weight): After 20+ years building software for other companies (SAP, Cisco, startups), we kept hitting the same wall — building was the easy half; getting noticed was the expensive half. Pitch Ponies started as a card game about startup life at our kitchen table. When we turned our struggles into characters, people finally leaned in. So we productized it. Use-case / audience tags to select: content marketing, social media, brand storytelling, WordPress, Wix, indie hackers, solopreneurs, founders, marketing agencies.
Where it launched1 PLATFORM▾
| Platform | Votes | Counts toward price | Link |
|---|---|---|---|
| PeerPush | 6 | sets the price | ↗ |
The board it did beston sets the price. Every other board only adds to it if the launch also landed in that board's top 25% — because just showing up somewhere isn't an achievement. Listing on twelve directories is free; placing well on them isn't.