Essel
Automate your SEO, while you build your product.
What this is
We haven’t read this one yet — so we won’t describe it in our own words. What’s below is measured, not written.
What we measured
Nobody else publishes this — it comes from knocking on the door every day.
- Watched by us
- 1 days
- Last checked
- 13h ago
The numbersIs it still shipping, is it overpriced, where did it land — and what the price is built from.
Hype can't move this line. Only verifiable outcomes do.
No money. No seat. It doesn't move the price. It goes on your record — and in 28 days reality settles it.
by reality anchor — the price money can't pump
AI. Launched 1d ago on Product Hunt, picking up 17 votes. Today, it's live, but nothing on the site has changed since we started watching. It's anchored at 511 pts, with the crowd paying +4% on top.
It launched on Product Hunt with 17 votes.
No matter how much money goes in. There is no pump here — you can't make yourself right by buying more. The line only moves on things that actually happened: an award, revenue that grew, a new platform, code that shipped — or silence.
Quiet for 1 day — no penalty yet. Bleeding begins on day 7.
We fetch this site every day and hash what's on it. A founder can post “still working on it” — but if they actually shipped, the page changes. That's the only claim we price: evidence, not announcements. The real question isn't “will this be huge?” — it's “will they still be moving in four weeks?”
The story so farEVERY MOVE, AND WHY▾
Repriced every day, no cliffs. A launch that goes quiet bleeds a little at a time, so there's never a drop you could have run from the night before.
No names, on purpose — a call is worth what it turns out to be worth, not who made it. And none of this money moved the price: the line above only responds to what the launch actually did.
Momentum on its boardDOESN'T MOVE THE PRICE▾
Daily tracking just started for this launch — the first point is on the board. A second reading lands with tomorrow's run, and the curve builds from there.
How the launch is moving on its own board, day by day. This is the crowd's attention — it does not move the reality price. Only verifiable outcomes do.
A flat line is normal: votes stop within a day or two of launch, on every board. What's unusual — and what actually counts — is a launch that keeps pulling votes long after its day is over.
About
Essel is the autonomous AI SEO engine that researches your business, finds high-impact keyword opportunities, writes production-ready content, publishes it to your website, and continuously improves it over time. Unlike AI writing tools, Essel owns the entire SEO workflow from research and content strategy to publishing and optimisation, so founders and small teams can grow organic traffic without hiring an SEO team or managing dozens of tools. Ship your product while Essel ships your SEO.
Where it launched1 PLATFORM▾
| Platform | Votes | Counts toward price | Link |
|---|---|---|---|
| Product Hunt | 17 | sets the price | ↗ |
The board it did best on sets the price. Every other board only adds to it if the launch also placed high on that board too — because just showing up somewhere isn't an achievement. Listing on twelve directories is free; placing well on them isn't.